Viral marketing


Listen to part of a radio programme where people are talking about viral marketing.


Total votes: 700


Hi, Is it possible to print off the "on screen" exercises? I can only seem to print off the audio transcript which includes an optional exercise? Thanks. Katie

Hi Katie,

There's no easy way to do this as far as we know. Some parts of LearnEnglish (e.g. the Elementary Podcasts and Big City Small World) have support packs in pdf format that include the exercises in a printable format, but I'm afraid that other parts of the site, such as this page, do not.

Best wishes,
The LearnEnglish Team

Personally i doubt if viral marketing can really work nowadays, especially on the increased resentment of people toward spam. For me, i tend to delete unwanted or suspicious email that may cause virus. Viral marketing could be cheap or costs next to nothing but it is seem as an unwelcome advertising manner.

As far as I know most of today's virus marketing is carried out via social media, like twitter. For example, they post a message saying that there is a reward granted to those who repost the message. Of cause the reward is granted by a random basis, not to everyone. But that message spreads rapidly. It is reposted by lots of people who just want to get the reward. A single click for a reward, like, an free iPhone or iPad. That's attracting to many people. And it is not as annoying as spam email.

I'm tired receiving unwanted email. Everyday I receive strange email that could be virus or dangerous emails. The companies like Microsoft or yahoo should implement policies, restrictions and regulations with the unwanted email.
Thank you for your excellent podcast.

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How can I access the above mentioned tasks? Nothing is displayed on the green screens.


Sorry about that, we had a problem with the exercises.

It should be fixed now.

Best wishes,


The LearnEnglish Team